Tone is tricky — especially in corporate video.

Defined loosely as the character or mood of a piece of art, “tone” may be further simplified, in this case, as how a video makes you, as a viewer, feel. When you’re coming up with ideas for your corporate video or ad, it’s extremely important to keep that in mind, because not only will your tone affect how you and your company looks – it’ll also affect your audience’s overall perception of your business or product.

If you aren’t a marketing pro, but you know you need video content to keep your company credible and relevant, you may struggle to come up with ideas for the actual implementation and rollout of your video. Where should it be hosted and distributed? Should you pay for google or facebook or TV ads? And, perhaps more importantly, who’s your target audience?

It’s enough to make your head spin.

Selecting music fo your video project isn’t as simple as it sounds. It’s a process that takes a specific vision, an understanding of tone, and innate knowledge of your client’s branding needs. There are also legal considerations.

Buy a video camera lens can be a daunting task - especially if you aren’t sure where to start. Here’s a little crash course on some basic lens jargon and definitions to help you get started.

In a crowded city like Vancouver, standing out from your competitors is no easy task. No matter what industry you may be in, people are often likely to hire the first reputable company they see on Google. 

The same, unfortunately, is true for employee recruitment: a talented worker who is spoiled for choive will quite quickly choose to apply for a position the company that looks the most immediately credible. So what can you, as a hiring manager, do to make your company stand out from other, similar companies who are hiring for similar positions?

Among other things, we strive to be extremely professional at Looma Media, conscientiously producing high-quality, cinema grade corporate video content and promotions.

What does that mean? It means that we use high tech gear - and lots of it.

Though we’re obviously much smaller in scale than any film or TV production out there, there’s more in common with the production processes than you might think. We both have one primary goal as a videography company: to tell stories.

One of our flagship products is a video business card, which helps you build credibility and trust with potential clients and humanizes your business.

You might be inclined to think that websites are dying. 

People have social media now. Google. AI. Does a business really need a website at this point? Isn’t having one mostly just a formality nowadays? And isn’t putting a lot of time, money, and effort into your website a waste of time?

You couldn’t be more wrong.

The importance of video content nowadays cannot be overstated. Video content has officially unseated images and text as the primary means of communicating with an audience – no matter the industry or context.

How does this affect the corporate world? Well, that rule doesn’t only apply to “recreational” or “entertaining” content – it’s also true of business and corporate videography. Social media platforms now actively push video content onto your feeds - more than any other kind of content. Moreover, the value of video as a way of distilling and disseminating information is absolutely massive.

Vancouver is a crowded city - in more ways than one. Every saturated industry is facing stiff competition from within, and business owners are left struggling to find ways to stand out from their competition.

So how can you get potential clients to choose you? Video is a great option – but not just for promotional purposes.

Video marketing for the sake of branding can be tricky for health care providers. In fact, you may think it’s entirely unnecessary, but the opposite may actally be true.

Cultivating the proper tone is an underappreciated element of video production. Across all mediums, artist strive to generate a particular emotional character or feel. This is true even for corporate promotions.

Even in corporate videos and commercials, storytelling is indispensable. Storytelling is what turns the mundane everyday into narrative gold, transforming facts and figures into engaged potential clients. In videography across every medium – commercials, film, vlogging, online content, and more – storytelling is the most crucial ingredient to driving engagement. 

Sports may be an athletic contest on the outside, but at their core, they’re a highly visual medium; the sparring of modern gladiators augmented, globally decentralized, dramatized, and refined by the simple addition of video cameras. The introduction of the camera invited us in to be spectators, participants, and commentators, and changed the face of global athletics forever – and the industry behind it.

As you know, there’s a lot of phones on the market, all of which are equipped with some pretty mighty video cameras. In fact, you probably already carry in your pocket a camera that’s capable than any consumer-grade camera that was on the market fifteen years ago. Here’s some info about the best phone video cameras from major phone manufacturers.

Any good videographer knows that technical tools (such as fancy cameras and gear, lighting, etc), while important, are rarely the most crucial element of a good video. A talented editor with a ten year-old phone can make a video far superior to an untalented editor with a cinema-grade camera.

If you’re a business owner, it may be hard to see the immediate benefits of using video on your website and social media platforms. Perhaps you’re in an industry that doesn’t seem, at first glance, to lend itself to the medium of video. Perhaps other time-tested methods of marketing, such as word of mouth, are still working for you. Perhaps video just seems too expensive.