Video Marketing for Health Care: 6 Reasons Health Care Providers Should Use Video to Promote Their Business
Healthcare is undoubtedly a rewarding industry to work in. Chiropractors, dentists, massage therapists, physiotherapists, and private medical practices are all key parts to keeping people healthy. In Vancouver, we’re fortunate enough to have access to an abundance of practitioners who we can effectively use to make healthy choices.
That being said, in Vancouver, health care is also a saturated industry – and it’s also an industry where clients expect a certain level of trust from their provider. So how do you stand out from your competitors? And, perhaps more importantly, how can you possibly build trust with people – potential clients – that you don’t even know?
Commercials, Promotions, and Brand Building
Branding is something that’s largely disregarded in smaller health care practices. Health care is a necessity, so a client base is largely guaranteed (depending on your location and industry). So why would you spend time and money on building your brand?
Here are six reasons to consider using video promotions to help build your brand:
1) Simplifying Complex Information: The healthcare industry often deals with complex information that can be difficult for viewers to understand. When done well, videos help simplify complex topics, making them accessible and understandable to a wider audience.
2) Increased Trust and Credibility: Through videos, healthcare providers can personally connect with their audience, showcasing their expertise, facilities, and staff. This can help build trust and credibility with existing patients – and earn you some new ones.
3) Higher Conversion Rates. Videos can lead to higher conversion rates. For healthcare companies, this might mean more appointment bookings, inquiries, or patients opting for their services after watching an informative or testimonial video.
4) Education and Awareness. Videos are powerful tools for educating patients about health conditions, treatments, and preventative measures. This not only helps in raising awareness but also in empowering patients to make informed healthcare decisions.
5) Versatility. Videos can be utilized in various formats— educational videos, video business cards, patient testimonials, virtual tours, staff introductions and more. This allows healthcare companies to tailor their marketing strategy to meet specific goals and target audiences.
6) Emotional Connection: Videos can evoke emotions more effectively than text or still images. By creating content that resonates on an emotional level, healthcare providers can foster a stronger connection with their audience.
The Bottom Line
Videos are an effective way to fuel engagement. By committing to video marketing, health care providers now have a dynamic and interesting way to communicate with their audience, improving online visibility, brand awareness, and patient care outcomes. Moreover, healthcare providers now have the added advantage of standing out from their competitors in a crowded market. Building an online presence using cutting edge, high quality video = higher likelihood of sales.
How Can We Help?
If you work in health care and you’re looking to start your video marketing journey, please feel free to reach out! We’d love to set a meeting to discuss ideas and strategies.