6 Reasons Your Company Should Use Videos for Employee Recruitment:
Using videos for employee recruitment: In a crowded city like Vancouver, standing out from your competitors is no easy task. No matter what industry you may be in, people are often likely to hire the first reputable company they see on Google.
The same, unfortunately, is true for employee recruitment: a talented worker who is spoiled for choive will quite quickly choose to apply for a position the company that looks the most immediately credible. So what can you, as a hiring manager, do to make your company stand out from other, similar companies who are hiring for similar positions?
The simple answer? Use videos.
The Power of Video in Employee Recruitment
No matter the industry, companies are finding out the hard way that traditional methods of recruitment – such as written job postings – are no longer producing optimal results. This is especially true for industries like construction and trades – including things like roofing, plumbing, landscaping, and pest control – who’s prospective workforces have quite literally hundreds of potential companies they can choose from.
For that reason, video is a transformative medium that, when done well, can revolutionize the recruitment process. By taking advantage of the visual and emotional impact of video, as well as the augmented capacity of video to summarize and disseminate large quantities of information in a short period of time, companies can create compelling narratives that resonate with potential employees, showcasing their culture, values, and opportunities in ways that static text simply cannot.
Why Video is the Best Option for Employee Recruitment
When it comes to using video for employee recruitment, you’ll find more and more that innovation and adaptability are key to attracting talent. Using video as a means of catching the eye of potential employees shows not only that you’re making an effort to stay socioculturally relevant, it also speaks volumes about your credibility, your innovation, and the work you’re willing to put into your hiring endeavours.
So, with that said, let us explain why video is best for hiring.
1) Video Allows You to Make Engaging and Informative Content
Videos can convey information more effectively and memorably than text alone.
For recruitment purposes, this means that companies can create videos that provide a comprehensive overview of their workplace environment, team dynamics, and job roles.
A well-produced recruitment video can answer common questions, highlight key benefits, and give candidates a genuine sense of what it's like to work at the company.
This level of engagement can significantly increase the interest and enthusiasm of potential applicants.
2) Video Helps Showcase Company Culture
One of the most important aspects of attracting the right talent is showcasing your company’s culture. Job seekers nowadays are hunting for more than just a paycheck; they want engagement, and they want to work for organizations whose values align with their own.
Videos can provide an authentic glimpse into the company's culture – a day in the life, team activities, testimonials with current employees, and more. By highlighting the company's mission, values, and day-to-day operations, videos can help convince candidates that the workplace is the right fit for them.
3) Video can Help Humanize the Hiring Process
Many company’s hiring processes can often feel impersonal and transactional. A company that shows no outward personality fails to act effectively as an aggregate of all its great personnel, and instead comes across as uninteresting and faceless. A good video can help give your company a face and a personality. By introducing team members, leaders, and even clients through video, you can create a more personal connection with candidates.
This approach helps build trust and rapport, making candidates feel more comfortable and excited about the prospect of joining the team. Additionally, videos can showcase the diversity and inclusivity within the organization, demonstrating a commitment to a welcoming and supportive work environment.
4) Video can help Expand Reach and Accessibility
With the rise of social media and video-sharing platforms, companies can reach a wider audience than ever before. Recruitment videos are not only shareable across multiple channels – including LinkedIn, YouTube, and Instagram – they’re also likely to help boost your website SEO scores.
This increased accessibility helps ensure that job postings are seen by a diverse and extensive pool of candidates, increasing the likelihood of finding the perfect fit.
5) Videos Help Highlight Career Growth and Development
Most potential employees are interested in a paycheck, but great potential employees are interested in the growth and development opportunities made available within a company. Good videos can effectively highlight career paths, training programs, and employee success stories. By showcasing real-life examples of how current employees have progressed and developed within the company, videos can inspire confidence and excitement in candidates. This transparency about growth opportunities can be a significant selling point, particularly for ambitious individuals looking to advance their careers.
6) Video Helps Boost Your Branding
Believe it or not, branding plays a vital role in attracting top talent. A strong employer brand communicates the company's identity, values, and reputation as an employer of choice; for that reason, video is an excellent medium for building and enhancing this brand. High-quality recruitment videos can position the company as innovative, dynamic, forward-thinking, and credible.
Remember — good people will want to be part of an industry-leading, reputable organization.
Overall…
Incorporating high-quality, targeted video into the recruitment process offers myriad benefits for organizations looking to attract talent. Video is not only engaging - it’s a versatile, powerful, and emotive tool.
Perhaps most importantly, however, video allows you to tell a story, and a good production company knows that. Overall, it’s all about the emotional and visual impact of video, through which organizations can create compelling narratives that resonate with candidates, ultimately reaching the talent they need to thrive in today's competitive job market.
How Can We Help?
We specialize in compelling, story-driven videos! Please don’t hesitate to get in touch - we’d love to work with you on your next video business card, testimonial, or recruitment video.