9 Reasons to Include Lots of Videos on Your Company Website

You might be inclined to think that websites are dying. 

People have social media now. Google. AI. Does a business really need a website at this point? Isn’t having one mostly just a formality nowadays? And isn’t putting a lot of time, money, and effort into your website a waste of time?

You couldn’t be more wrong.

It’s All About Information: Including Videos on your Website

Before we jump into why including videos on your website is so important, we need to talk about information and the way it’s presented. That’s because the way we consume and process digital information is rapidly evolving; so is the speed (and quantity) of that information.

People are consuming more information on a daily basis than they ever have in the history of the planet. The internet, social media, and recent leaps in AI technology have necessitated humanity’s need to play games of breathless catch-up in order to stay in lockstep with changes and trends. We are surrounded, virtually every second of the day, by a miasma of images, videos, text, trends, propaganda, and politics that we’re expected to process and account for in real-time, all of which can be boiled down into one category – information.

Consequently, our expectations for the presentation of this information have also changed – and so have the expectations of consumers. Information must be presented in such a way that matches the zeitgeist, or else it’ll be dismissed entirely.

What does that mean? Essentially, it means that businesses need to stay trendy in order to advertise themselves effectively.

How Does that Apply to My Website?

At its core, what is the primary purpose of any businesses’ website? To convey information. 

There are few other virtual spaces that hinge so heavily on effectively disseminating and advertising data — and your company’s capacity to do so . A website is almost exclusively meant for sharing your mission, your values, your services, your contact info, and general information about you for the sake of reaching new clients, convenient customer service, and building trust.

To put it bluntly: it’s extremely important to potential clients that they’re able to find the information they need quickly and efficiently, or they’ll simply move on to the next company’s website.

And, as we’ve already said, potential customers have certain expectations about how information is presented to them. Like it or not, you, as a business owner, are in charge of keeping up with those trends and responding to them in kind.

And right now, the best, trendiest, and most effective way to quickly convey information is through video content. It’s an extremely powerful, functional, and credible tool. That’s why it’s important for any website to incorporate a variety of videos – they can be a game-changer for your business.

This is our demo reel, which showcases some of our favourite videography work from across our entire portfolio. Videos are a great way to show off your work front-and-centre on your site - no matter the industry.

9 Reasons To Use Videos on Your Website

1) Videos increase engagement

Videos are definitively more engaging than text or images alone. They can convey dizzying amounts of complex information in a quick, entertaining way, capturing your audience's attention and keeping them on your site longer. This increased dwell time not only helps with engagement – it also boosts your site's SEO.

2) Videos can improve your SEO rankings

Search engines love video content. Websites with video are 53 times more likely to rank on the first page of Google search results. Videos can significantly improve your SEO performance, especially when optimized with proper keywords, descriptions, and tags.

3) People are more likely to remember information shared from a video

This makes video a powerful medium for conveying key messages and ensuring that your audience retains more of what they see and hear. A well-produced, emotive video can leave a lasting impression, encouraging viewers to return for more.

4) Videos can increase conversions and sales

Believe it or not, videos can significantly impact your bottom line. They provide a dynamic way to demonstrate your products or services, explain their benefits, and build trust with potential clients.

This is our video business card, which is featured heavily on the homepage of our website. It's a great way to help you build trust with potential clients.

5. Videos are amazing at showcasing your brand identity and personality

Video content allows you to showcase the humanity behind your brand. Whether through video business cards, customer testimonials, team introductions, or behind-the-scenes content, videos can help humanize your company and create a personal connection with your audience. This authenticity fosters trust and loyalty and helps set you apart from competitors.

Even a twenty-second video can help bridge the gap between you and potential clients by showing off your product and your brand in a quick, appealing way.

6. Videos are better for mobile users

Again, it’s important to cater to the expectations of consumers – most of which now browse the internet on their phones, not their computers. Videos are easily consumable on mobile devices, providing a seamless and engaging experience. Mobile users are also more likely to watch and share videos, thereby increasing your reach and visibility.

7. Videos are versatile and shareable

Videos have never been more versatile; they can repurposed across multiple platforms, from your website to social media channels and email campaigns. They are also highly shareable, making it easier for your content to go viral and reach a broader audience.

8. Videos are educational and informative

Videos are an excellent medium for educational content. Tutorials, how-tos, and explainer videos can provide valuable information to your audience, positioning your brand as an authority in your industry. This not only helps in attracting and retaining customers but also encourages them to turn to your site for future reference.

9. Videos improve your credibility

Videos on your website just look good – not only for the sake of aesthetics, but for credibility as well. It makes clear that your business is making an effort to keep up with that times. If people see a site that they perceive is out-of-date or old-fashioned, it’s unlikely they’ll feel inclined to hire you, because it seems like you’re apathetic.

A video on your home page that details your company's values, such as commitment to quality, can significantly help boost sales, engagement, and credibility.

Your Website is the Face of Your Business

Your website is the digital home-base of your business; as such, it’s an absolute necessity that it contains all the information that an average consumer might need. For that reason and more, incorporating a variety of video content on your website is no longer optional; it's mandatory. For both basic credibility and sales, videos offer a myriad of benefits that can drive your business forward. 

If you’d like to get started creating some video content for your website, we’d love to help. We specialize in helping businesses build trust with clients through effective, engaging videos and storytelling. Get in touch today!