Implementing Different Social Media Video Strategies for Different Industries
The importance of video content nowadays cannot be overstated. Video content has officially unseated images and text as the primary means of communicating with an audience – no matter the industry or context.
How does this affect the corporate world? Well, that rule doesn’t only apply to “recreational” or “entertaining” content – it’s also true of business and corporate videography. Social media platforms now actively push video content onto your feeds - more than any other kind of content. Moreover, the value of video as a way of distilling and disseminating information is absolutely massive.
And, because video is easier than ever to create and share, it’s exceedingly important for corporate entities to take part in social media posting – not just because it allows you to strengthen your brand and engage with your audience, but also because participating in the zeitgeist makes you look much, much more credible. Such is the nature of trends.
Customizing Your Content Based on your Industry
Once you’ve committed to using social media videos, it’s also important to make sure that the tone and content of your video matches what you’re offering – depending on your existing branding. For instance, if you’re showcasing an athletic organization, you’ll probably want high-energy, fast-paced, entertaining videos, whereas videos for a tech company, for example, likely need to be a little more tempered.
The beauty of social media is that it requires ongoing content - meaning you have a chance to try some new ideas to see what works with your branding. Here are some suggestions for places to start – depending on your industry.
Social Media for Non-Profits
For a non-profit, social media is a great tool to engage audiences, drive donations, and help companies to share their missions and their passion. If you’re in a non-profit just starting up your social media endeavours, here are some suggestions:
Tell Compelling Stories: Share stories that illustrate the impact of your work, including testimonials from those you've helped or profiles of volunteers. The “human element”, so to speak, can improve engagement, drive visibility, and help you foster an emotional connection with your audience.
Educate Your Audience: Use your social media platforms to inform followers about the issues your non-profit addresses. Provide valuable content that educates and engages, such as how-to guides, educational videos, and statistics about your cause.
Highlight Partnerships and Sponsors: Show appreciation to your partners and sponsors by tagging them in posts and sharing content that highlights their support. This not only strengthens relationships but also encourages others to support your cause.
Social Media for Construction and Trades
Social media videos in the construction sector can be a powerful tool for building brand awareness, showcasing expertise, and engaging with both current and potential clients. Believe it or not, there’s a big audience out there who are interested in seeing your content; not only that, but utilizing video content can set you miles ahead of your competition.
Here are some suggestions for places to start:
Showcase Your Projects: Use social media to display your projects from start to finish. Before-and-after videos, time-lapse videos, and behind-the-scenes glimpses of the construction process not only helps demonstrate the quality of your team and your work, but it can also keep your audience engaged over the lifecycle of a project.
Highlight Technological Innovations: If your company uses innovative technologies, like drone surveying, augmented reality in construction, or advanced building materials, highlight these in your posts. This establishes your brand as a leader in adopting new and innovative technologies.
Educate Your Audience: Provide value by sharing educational content about the construction process. This could be tips on selecting the right contractor, understanding building codes, or the importance of sustainable construction practices.
Employee Spotlights: Humanize your brand by featuring your employees. Show off the expertise and professionalism of your team with profiles, day-in-the-life posts, or celebrating employee milestones and achievements.
Customer Reviews and Testimonials: Share testimonials and reviews from satisfied clients. Positive feedback builds trust with prospective customers and adds a level of credibility to your services.
Safety First: Post content that highlights your commitment to safety standards and practices on the jobsite. This reassures clients (and employees!) that their projects are in responsible hands.
Interactive Content: Engage your followers by asking questions or running polls about their preferences for home design, remodeling tips, or construction technologies. This interaction not only boosts engagement but also provides valuable insights into your audience’s preferences, thereby allowing you to keep a finger on the pulse regarding current trends.
Social Media in the Healthcare Industry
Social media in the healthcare sector offers a unique opportunity to educate the public, promote health initiatives, and engage with patients in a meaningful way. Here are some strategic approaches for healthcare organizations to optimize their social media presence:
Educate Your Audience: Use your platforms to share valuable health tips, medical news, and informative content about diseases and treatments. This positions your organization as a trusted source of medical information - regardless of your particular branch of care.
Highlight Staff and Departments: Feature profiles of your healthcare professionals to showcase their expertise and dedication. This can help build trust and add a personal touch to your organization.
Behind-the-Scenes Looks: Provide glimpses into daily operations, such as a day in the life of a nurse or the steps your facility takes to ensure patient safety. This transparency can build trust and appreciation for your staff’s hard work.
Promote Wellness and Prevention: Share tips and advice on preventive healthcare, wellness, and lifestyle changes that can lead to better health outcomes. This not only educates but also encourages healthy habits among your followers.
Social Media in the Tourism Industry
Social media is a vital platform for the tourism industry to attract visitors, showcase destinations, and share travel experiences. How do you attract visitors?
Stunning Visuals: Post high-quality photos and videos of destinations. Beautiful imagery is key in the tourism industry, as it can inspire wanderlust and influence travel decisions. Use drones for aerial shots, capture the local culture, and highlight both popular and hidden spots.
Storytelling: Tell stories about the destinations. This could include the history of a place, local legends, or interesting facts about landmarks. Stories help create an emotional connection with the audience, making them more likely to engage and plan a visit.
Travel Tips and Guides: Provide practical information like travel tips, must-visit spots, local customs, and etiquette. Guides can be posted as blog links, infographics, or short videos. This type of content is highly valuable to travelers and can make your page a go-to resource for planning trips.
How Can We Help?
We offer social media management services, as well as social media content built into most of our video products. We like to think we know a lot about the needs of a company in any industry, and our experience producing, directing, and editing social media videos speaks for itself. If you’re interested in discussing ideas, please feel free to get in touch! We’d love to hear from you.