Storytelling: 7 Reasons Why Story is (still) the Most Important Element of Corporate Videos
Even in corporate videos and commercials, storytelling is indispensable.
Storytelling is what turns the mundane everyday into narrative gold, transforming facts and figures into engaged potential clients. In videography across every medium – commercials, film, vlogging, online content, and more – storytelling is the most crucial ingredient to driving engagement.
First of all: why is storytelling important?
It’s a simple truth: people are emotional beings. They’re much more likely to respond positively to things that cause them to feel a genuine emotional reaction than something factual. We’ve said it before, but it’s worth repeating: an excellent video ad with a weak story is way, way less effective than a poor quality one with a strong, engaging story.
It’s an equation: storytelling equals engagement, and engagement equals clients.
Here are 7 reasons that storytelling is the key to engagement:
Storytelling in corporate video editing is the conduit through which complex ideas and information are simplified and made relatable. It’s not just about showcasing products or services; it’s about crafting a cohesive and compelling narrative that resonates with the audience. A video with good storytelling distills the key elements of your brand into a digestible, appealing package.
Storytelling adds an emotional layer to the corporate message. While data and statistics might appeal to your more logical viewers, emotions are what truly drive action. By incorporating storytelling techniques, a good videographer and editor can evoke emotions like empathy, excitement, or inspiration, thereby forging a stronger connection between brand and audience.
Storytelling helps humanize the brand. In a business world where appearing professional and polished is often regarded as the most important thing, storytelling brings a touch of humanity. It allows the audience to see the people behind the brand, their struggles, triumphs, and values. This human touch fosters trust and authenticity – both crucial factors in building a loyal customer base.
Storytelling helps maintaining audience engagement. With the attention span of audiences decreasing, it’s vital to captivate them from the start. A well-crafted story keeps viewers hooked, encouraging them to watch till the end and ensuring the message isn’t lost amidst distractions.
Storytelling facilitates better information retention. The digital world is a video absorption machine. Nowadays, when information is presented in a story format, it becomes more memorable, and viewers are more likely to retain the key messages conveyed through a narrative structure rather than a plain presentation of facts and figures.
Storytelling allows for creativity and innovation in video editing. It encourages editors to think outside the box, experiment with different visual styles, and employ innovative techniques to convey the story effectively. A creative approach can set any video apart, making it stand out in a sea of corporate content.
Lastly, storytelling enables a cohesive brand identity. Through consistent storytelling across various video content, a brand can reinforce its values, mission, and unique selling proposition. This unified narrative helps in establishing a recognizable brand identity in the market.
Storytelling Summary
In essence, storytelling in corporate video editing is not just about entertainment; it’s a powerful tool for communication and persuasion. It’s the secret ingredient that elevates a video from being informative to being impactful. As businesses strive to make a lasting impression in a competitive landscape, the art of storytelling in video editing becomes not just important, but imperative.
By weaving a story around the brand or its offerings, video editors can capture attention and create a lasting impression.
How Can We Help?
Not sure where your story is? Let us help you find it. We’re lifelong videographers with an eye for what makes any brand unique, emotive, or interesting. Get in touch to set up a meeting!