Any good videographer knows that technical tools (such as fancy cameras and gear, lighting, etc), while important, are rarely the most crucial element of a good video. A talented editor with a ten year-old phone can make a video far superior to an untalented editor with a cinema-grade camera.

If you’re a business owner, it may be hard to see the immediate benefits of using video on your website and social media platforms. Perhaps you’re in an industry that doesn’t seem, at first glance, to lend itself to the medium of video. Perhaps other time-tested methods of marketing, such as word of mouth, are still working for you. Perhaps video just seems too expensive.

Video has become a powerful medium – one capable of mixing visual and aural media into something comprehensive, emotive, and sleek – all while giving you an image of professionalism and modernity. It can capture things both large and small in scope, balance them visually, and assign them emotional value within the eyes of viewers. It’s a powerful tool that can help anyone, in any industry, stand out.

Marketing in trades and contracting is historically based heavily on word-of-mouth marketing. Word-of-mouth has probably served you very well over the years, so you might be asking yourself: why fix what isn’t broken? Why bother with things like social media and online marketing?