Video Marketing for Tourism: 5 Reasons to Use Video on your Social Media Pages
If you work in tourism, you already know how important it is to maintain an up-to-date, high quality social media presence. Right now, that means heavily relying on video content to drive engagement and boost visibility.
For over a year now, we’ve been the exclusive video production company for Tourism Burnaby, and we wanted to share some of the things we’ve learned.
The Video Movement
Video has become a powerful medium – one capable of mixing visual and aural media into something comprehensive, emotive, and sleek – all while giving you an image of professionalism and modernity. It can capture things both large and small in scope, balance them visually, and assign them emotional value within the eyes of viewers. It’s a powerful tool that can help anyone, in any industry, stand out and engage with existing and potential clients.
Staying visible online means keeping up-to-date on current online trends. Nowadays, that means ditching photos and blocks of text in favour of video, which is perfectly suited for the tourism industry and is the driving force behind most relevant social media platforms.
With that in mind, here are a few reasons you should consider making the shift to video on your social media platforms.
1) Video attracts more views
Ultimately, this is what any industry is after right? The more views on a video, the more engagement it drives, the more visibility it creates, the more traffic to your website it generates, the more clients you’re likely to get.
2) Video allows you to cultivate and showcase a personality behind your brand
When done well, a good video showcases the collective personality behind your industry, your geography, and your people. A good video production company can help distill your collective personality into a short video that cultivates broad appeal to your target audience.
3) Video allows you to stand out from the crowd
A good video production company helps you zero in on what makes you special. Making yourself visible is next to impossible without something unique to engage potential clients who you’re unlikely to reach otherwise. Using high-quality, memorable video content makes you look polished, professional, and modern, which will make people take notice.
And remember, the more a video is viewed on Instagram, the more Instagram’s algorithm will push it onto people’s feeds.
4) Videos can help you rank higher on search engines
Google’s algorithm is designed to push high-traffic websites higher. Videos are the most likely type of media to help your company gain attention, thereby driving clicks to your website, thereby moving you up in search engines. Simple math.
5) Videos, when done well, elicit emotion.
Excitement. Inspiration. Motivation. Sadness and happiness.
Emotion is a powerful motivator. If you’re hoping to motivate people to engage in a particular activity – something like climbing, horseback riding, or hiking, for example – appealing to their emotion is one of the most effective means of mobilization.
How Can We Help?
We’d love to meet with you to discuss ways we can help you with your next video or marketing project. A highlight reel, behind-the-scenes, or adventure video is always a great place to start, but if you have more ideas, we’d love to hear them. Get in touch to arrange a free consultation and meeting!