Corporate Video Editing: 4 Reasons You Should Consider Using a Professional Video Editor
Video editing is an under-appreciated art form. The immense precision and talent required for a professional-level edit goes generally unnoticed by the public, even in a world increasingly saturated with video content.
That’s largely because the better an edit is, the less noticeable it is. In other words, video editors expend massive efforts making their work look effortless.
When video editing is done perfectly, the effort behind it is invisible.
Corporate Video Editing and Storytelling
Any good videographer knows that technical tools (such as fancy cameras and gear, lighting, etc), while important, are rarely the most crucial element of a good video. A talented editor with a ten year-old phone can make a video far superior to an untalented editor with a cinema-grade camera.
The backbone of any good video – corporate or otherwise – is storytelling.
In the realm of storytelling, much of the heavy lifting, so to speak, is done from behind the camera: coming up with storyboards, researching, writing scripts, and the cinematography itself all play key roles in the narrative process.
What many people don’t realize, however, is that good editing plays an equal role. Knowing how to fashion often-disparate narrative elements into something cohesive, emotive, and precise is absolutely paramount in building a clear story. Good editing can make or break your videos.
Here are a few reasons to ensure that on your next video project, the editing is done professionally.
Why You Should Consider Hiring a Professional Video Editor
1) Good editing = more engagement. Like we outlined above, storytelling is key to good videos – even short form videos tailored for social media. When the storytelling is good, engagement increases, and when engagement increases, so do followers and clients.
2) Professional video editors work faster. Editing a video yourself will almost certainly take longer and you’ll end up with a worse quality product, which may actually cost you more money in the long run than simply hiring someone who can do it correctly the first time.
3) With professional software and a cinematic eye, professional editors can make your raw footage look better through the magic of colour grading. This is a skill that often takes years to master.
4) A professional edit has more clarity. A good editor can efficiently sift through raw footage and piece together a story that makes sense. It’s easy to find the most valuable clips when you’ve been doing it for a long time.
How Can We Help?
Good video editing is a must for developing your video brand. By hiring a professional editor, you’re setting yourself up for more long-term success. Not only do we offer videography services – we can help you with your editing needs, too. Get in touch if to discuss your editing project and we’d love to help you out!
