Video Marketing in Construction: 5 Reasons to Use Video on your Social Media Pages

If you’re in construction and are trying to expand your client base, you’re probably constantly reconfiguring your plans for how best to market yourself within the ever-changing digital universe. 

You’re not alone. Most industries are facing the same problem and, unfortunately, it’s a problem without a fixed solution. The online world is constantly changing; therefore, so does the effectiveness of established marketing strategies. As a result, most businesses are asking themselves the same questions: 

• What can we do to effectively engage our audience? 

• How can we convert online traffic into clients?

• How can we stand out?

If you’re running a construction company, however, there’s one more important question you’re probably asking yourself: 

Why should we even bother? 

Marketing in Construction and Trades

Marketing in trades and contracting is historically based heavily on word-of-mouth marketing. Word-of-mouth has probably served you very well over the years, so you might be asking yourself: why fix what isn’t broken? Why bother with things like social media and online marketing?

Truthfully, if your tried-and-true methods are still yielding satisfactory results, don’t bother switching it up. There’s simply no point. 

But keep this in mind: as the years continue to pass, the people who are most likely to hire you to build their houses or renovate their condominiums are members of a younger and younger generation. Younger folks nowadays are much less likely to share your appreciation for word-of-mouth marketing, relying instead on finding contractors with a professional, polished online presence.

So, if you’re hoping to adapt to the current digital age before your competitors, the best way to do that is video.

Modernizing your marketing

First things first: it’s important for you to understand that there's more of an audience for construction-related content than you might realize. Before/after videos, tool demos, timelapses, action shots, innovative ideas, or neat/unusual woodworking projects are hugely popular right now. Making strong, high-quality video content generates visibility for your social media pages, which in turn generates traffic to your website. It’s a win-win.

That said, here are 5 reasons that video marketing can help you grow your client base.

1) If you use video, people will be more likely to remember you

Studies have shown that consumers can retain much more information from a video than it’s from text or a picture. With that in mind, making strong, consistent video content is about more than just jumping on the video bandwagon; it’s about finding innovative ways to keep yourself at the forefront of consumer’s minds. That way, you’ll be their first call when they’re in need of construction services.

2) Good videos help you stand out

If you're in a city like Vancouver, your construction company is one of hundreds. Making yourself visible in such a saturated market is next to impossible without something unique to engage potential clients who you’re unlikely to reach through word-of-mouth marketing. Using high-quality, memorable video content makes you look polished, professional, and modern, which will make people take notice. 

And remember, the more a video is viewed on Instagram, the more Instagram’s algorithm will push it onto people’s feeds.

3) Video can give you an edge over your competitors - an edge they may not have yet.

Here’s what many construction companies don’t understand: having high quality video on your website and social media channels is about more than just visibility – it’s about cultivating an image of professionalism and modernity. It’s no longer valuable to post only photos and general info on your pages; it’s vital to use video if you want to appear modern and interesting.

4) Videos can help you rank higher on search engines

Google’s algorithm is designed to push high-traffic websites higher. Videos are the most likely type of media to help your company gain attention, thereby driving clicks to your website, thereby moving you up in search engines. Simple math.

5) Videos can help you build trust with clients

Using video helps introduce yourself, your company, and your story to potential clients. A prospective customer is much more likely to hire you for work if they feel like they already know you and that you’re trustworthy.

Here’s a quick video about how social media can help your construction company grow.

A commercial we put together earlier this year for Berto Contractors LTD.

How Can We Help?

An ad for CDC Construction’s spa project on Granville Island.

Through our high-quality work, we’ve forged good relationships with many local construction companies, including Berto Contractors LTD, MJR Electric, Cambie Roofing, and CDC Construction.

We’d love to meet with you to discuss ways we can help you with your next video or marketing project. A video business card, testimonial video, or a before/after is always a great place to start, but if you have more ideas, we’d love to hear them.

Get in touch to arrange a free consultation and meeting!