https://loomamedia.ca/blog daily 0.75 2025-03-31 https://loomamedia.ca/blog/non-profits monthly 0.5 2025-03-31 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/2f53989f-b1bd-47f4-97db-bb0d5831a8ef/pexels-cowomen-1058097-2041394.jpg Blog - Fundraising: Why You Should Use Videos to Solicit Donations for Your Non-Profit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/depth-of-field-an-essential-guide-to-its-application monthly 0.5 2025-02-20 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1715035919275-CRUP26EXJYMKVT3RLJGC/Screenshot%2B2024-05-06%2Bat%2B3.49.35%25E2%2580%25AFPM.jpg Blog - Depth of Field: An Essential Guide to it’s Application - Make it stand out This extreme closeup from our shoot with Prestige Guitars uses a very shallow depth of field, which is intended to highlight the extreme level of care, detail, and quality of their guitars. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/96adf646-5da5-489a-9e72-639023db8d48/1180w-600h_071020_The-Last-Dance-IDA-Panel-780x440.jpg Blog - Depth of Field: An Essential Guide to it’s Application - It’s standard for interviews (or conversational closeups) to be shot with a shallow depth of field, such as this frame from The Last Dance (2020) https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/076a74ac-a78b-4be1-9a08-ea661043f5ee/Screenshot+2024-03-21+at+11.56.46%E2%80%AFAM.jpg Blog - Depth of Field: An Essential Guide to it’s Application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/4287dec5-258f-4ae5-af3f-e47077825f74/The-Social-Network-over-kill-dof.jpeg Blog - Depth of Field: An Essential Guide to it’s Application - A shallow depth of field shot from The Social Network (2010), which blurs both the foreground and background. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/ae837448-bea3-405f-a59a-3990fa184800/PQC+Final-015.jpg Blog - Depth of Field: An Essential Guide to it’s Application - Make it stand out This is a shot from our work at the Pat Quinn Classic hockey tournament, which uses a shallow depth of field to blur the background and bring the goalie into focus. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/5147eea5-a4b1-472b-8199-6c965c1a7d3c/DoF-sketch+%281%29.jpg Blog - Depth of Field: An Essential Guide to it’s Application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/bd349c5b-9f77-4813-82e5-a930cd2c5058/PQC+Final-091.jpg Blog - Depth of Field: An Essential Guide to it’s Application - Make it stand out In contrast, here is a wide angle action shot from the same tournament. The context of this frame (action) calls for a deep DOF to ensure everything is in equal focus. https://loomamedia.ca/blog/looma-media-our-recent-projects-july-december-2024 monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/e21182cb-d1e4-413b-bad5-72af6eab5942/Screenshot+2024-12-19+at+4.11.04%E2%80%AFPM.jpg Blog - Looma Media - Our Recent Projects (July-December 2024) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/why-construction-companies-should-invest-in-social-media-videos monthly 0.5 2025-02-20 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1733522616385-OCZKTD9J3AEWD3PNM7RM/Screenshot%2B2024-12-06%2Bat%2B1.58.07%25E2%2580%25AFPM.jpg Blog - Why Construction Companies Should Invest in Social Media Videos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/85626cc7-85cb-4fe6-b2d5-d42d19d31e92/CDC+Construction-23.jpg Blog - Why Construction Companies Should Invest in Social Media Videos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/why-every-brand-needs-a-stor monthly 0.5 2024-12-19 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/fc576ce5-95ae-4c58-99c5-2b0019d5682d/pexels-donaldtong94-66134.jpg Blog - The Power of Video: Why Every Brand Needs a Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/f9765dae-eaf4-4704-8172-aaf91293ba6d/pexels-fotorobot-339379.jpg Blog - The Power of Video: Why Every Brand Needs a Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/illustrating-tone-matching-your-tone-to-your-desired-branding monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1d1e4884-edb7-4e45-918b-611a748bb946/pexels-assedrani-official-177638678-20468172.jpg Blog - Illustrating Tone: Matching your Tone to your Desired Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/mastering-your-video-rollout-strategy monthly 0.5 2024-10-04 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/8f70f625-ba65-468f-9ca7-f2bb5c5c5c34/pexels-stephanthem-1107666.jpg Blog - Mastering Your Video Rollout Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/172e78a9-2be1-4b18-b639-1b1820aa0c02/pexels-kyleloftusstudios-2510428.jpg Blog - Mastering Your Video Rollout Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1dcf74bd-0848-46f2-aff5-6da26a760271/pexels-stockphotoartist-1051544.jpg Blog - Mastering Your Video Rollout Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/5b3d6819-8772-4850-b2e5-c2c69b4e101f/pexels-ninosouza-1870438.jpg Blog - Mastering Your Video Rollout Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/7dcaf501-dcf4-4e07-9db9-b8f3573e0c66/pexels-gabriela-palai-129458-690806.jpg Blog - Mastering Your Video Rollout Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/b2e7017b-18d0-48c0-977c-c786f0d6a97a/pexels-energepic-com-27411-159888.jpg Blog - Mastering Your Video Rollout Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/vww9og5hygqqpek7zjn53jui087w48 monthly 0.5 2024-09-03 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/4806e752-12f7-4849-83f6-04fff24614f2/64214173227524280d1afa45_Featured+%281%29.png Blog - The Importance of Choosing the Right Music for Your Video - Make it stand out Epidemic Sound https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/aed0edd8-4baf-42b0-9869-f05bb18e3ae5/pexels-pixabay-257904+%281%29.jpg Blog - The Importance of Choosing the Right Music for Your Video - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/ffaea950-1337-4e3a-8f94-85916b9f946e/pexels-caleboquendo-4889278.jpg Blog - The Importance of Choosing the Right Music for Your Video - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/0cd3a7d4-95c5-46d3-8c02-7de024aa7474/pexels-alphatradezone-5834240.jpg Blog - The Importance of Choosing the Right Music for Your Video - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/video-camera-lenses monthly 0.5 2024-08-20 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/88c9ab24-487b-4be3-bc95-30a477dad578/Nikon-lens-rear.jpg Blog - Crash Course: Video Camera Lenses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/349fa962-3fc4-47a2-91ff-aff3ef570655/pexels-ornanvelazquez-14396382.jpg Blog - Crash Course: Video Camera Lenses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/34197077-8faf-4702-b35d-00e52eb4696d/Screenshot+2024-07-24+at+1.33.35%E2%80%AFPM.jpg Blog - Crash Course: Video Camera Lenses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/802360ee-6066-4c6f-afad-78e562722c83/Screenshot+2024-05-02+at+3.34.30%E2%80%AFPM.jpg Blog - Crash Course: Video Camera Lenses - Make it stand out A still shot from on of our video business cards. As you can see, the background is quite blurred and, despite the low light of the room, the subject is of the shot is plainly and sharply visible. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/92dff2b1-7d9f-4fac-94d5-2efc7ece2ded/DX-Field-of-View-graphic.jpg Blog - Crash Course: Video Camera Lenses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/10a9d8b1-4277-4e74-9670-8cdc640697a9/pexels-jack-redgate-333633-3069864.jpg Blog - Crash Course: Video Camera Lenses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1a503aaf-c1ad-4acb-a7de-d7743416b610/pexels-jakubzerdzicki-16013983.jpg Blog - Crash Course: Video Camera Lenses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/a90a5660-5865-4e8c-92fe-59c6a8cdfbd9/pexels-pixabay-414781.jpg Blog - Crash Course: Video Camera Lenses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/e9ac4a1c-4b61-4cf9-b36d-d8ac6ada5f03/DoF-sketch.jpg Blog - Crash Course: Video Camera Lenses - Make it stand out Illustrating depth of field (Source: Photography Life) https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/cef2820e-1126-45b5-8d61-1126ab27594b/Sony-FX3_thumbnail.jpg Blog - Crash Course: Video Camera Lenses - Make it stand out The Sony FX3 is a versatile consumer-grade camera with excellent performance in a variety of different lighting conditions. https://loomamedia.ca/blog/videos-for-employee-recruitment monthly 0.5 2024-08-06 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/3cfec42e-e8f0-418f-a3ef-6c20b43db803/pexels-divinetechygirl-1181605.jpg Blog - 6 Reasons Your Company Should Use Videos for Employee Recruitment: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/cb5a48ad-0ccb-457a-ae78-156d91fb60a3/pexels-divinetechygirl-1181712.jpg Blog - 6 Reasons Your Company Should Use Videos for Employee Recruitment: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/a2d173c1-3d61-45b6-9767-60950da3e25a/pexels-divinetechygirl-1181304.jpg Blog - 6 Reasons Your Company Should Use Videos for Employee Recruitment: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/0b80db81-974a-4ee8-8b92-64759d80d562/pexels-fauxels-3184465.jpg Blog - 6 Reasons Your Company Should Use Videos for Employee Recruitment: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/how-much-camera-equipment-does-a-corporate-video-shoot-require monthly 0.5 2024-07-24 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/ee7e256a-40b0-4984-82c7-89a8dffc937c/Screenshot+2023-12-15+at+3.29.36%E2%80%AFPM.jpg Blog - How Much Camera Equipment Does a Corporate Video Shoot Require? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/3ae463d8-c8c6-4935-b089-ead4ce82a790/20240510_103307.jpg Blog - How Much Camera Equipment Does a Corporate Video Shoot Require? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/d7cdedc7-8403-4b5d-97df-21405d2dc8bc/pexels-alexander-dummer-37646-134469.jpg Blog - How Much Camera Equipment Does a Corporate Video Shoot Require? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/04afa9bf-97ba-4bb5-8925-b1355572c818/Screenshot+2024-06-20+at+9.23.49%E2%80%AFAM.png Blog - How Much Camera Equipment Does a Corporate Video Shoot Require? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/looma-media-our-recent-projects monthly 0.5 2024-12-19 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1719259342427-6GM0XGV5RUG7BAGEBTDK/Screenshot%2B2023-12-11%2Bat%2B12.15.17%25E2%2580%25AFPM.jpg Blog - Looma Media - Our Recent Projects (January-June 2024) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/commercial-videography-vs-film monthly 0.5 2024-07-24 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/98fc3109-e855-4a1f-881b-1a50e31f5d80/pexels-brunomassao-2873486.jpg Blog - Commercial Videography Vs Film: Not as Different as You Might Think - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/d33ac051-4937-4d40-8f23-edae66773dc8/pexels-pixabay-274937.jpg Blog - Commercial Videography Vs Film: Not as Different as You Might Think - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/e7ad5e3d-a1f4-48f9-9cac-d9277f9232aa/pexels-minhle17vn-3062541.jpg Blog - Commercial Videography Vs Film: Not as Different as You Might Think - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/18b27d79-a7e1-4738-bd52-c14d4faff045/pexels-cottonbro-2773498.jpg Blog - Commercial Videography Vs Film: Not as Different as You Might Think - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/fc66ce3c-b3cc-48d0-a3bc-990cd72a9edb/pexels-pixabay-257904.jpg Blog - Commercial Videography Vs Film: Not as Different as You Might Think - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/video-business-cards monthly 0.5 2024-10-04 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/d90ccb0e-f006-4a02-b9d5-c0c8143ea384/pexels-cowomen-1058097-2041396.jpg Blog - Why a Video Business Card is a Game-Changer for Any Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/597b2a2d-93ef-41a3-8d3f-c1c930a8e413/DSC06494+copy.jpg Blog - Why a Video Business Card is a Game-Changer for Any Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/ca986d56-60dc-4785-994a-2cbff0ba56ee/Screenshot+2024-02-20+at+3.35.46%E2%80%AFPM.jpg Blog - Why a Video Business Card is a Game-Changer for Any Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/02888ccb-a01f-4e7f-97ba-9be099fba9d4/Screen+Shot+2022-07-07+at+4.59.06+PM.jpg Blog - Why a Video Business Card is a Game-Changer for Any Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/including-videos-on-your-website monthly 0.5 2024-07-24 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/b6990ac2-930b-40e3-9bb6-e2b136213080/373b3bbf-d2f5-4609-aa88-8fcdfaefd7a7+%282%29.jpg Blog - 9 Reasons to Include Lots of Videos on Your Company Website</span> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/d3c9fd35-f05a-4150-aa4e-7b659a813f2a/pexels-caio-67112.jpg Blog - 9 Reasons to Include Lots of Videos on Your Company Website</span> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/2dde96a9-8c88-4c3d-bfe2-f8586aeec0ca/pexels-picjumbo-com-55570-196655.jpg Blog - 9 Reasons to Include Lots of Videos on Your Company Website</span> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/3fb9bd56-9973-4c67-ac6a-eeb71cae4e38/pexels-cottonbro-5082576.jpg Blog - 9 Reasons to Include Lots of Videos on Your Company Website</span> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/social-media-strategies-different-industries monthly 0.5 2024-05-29 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/53a56fd4-0a2c-4afa-88b7-1fcbdc3ed57d/pexels-josh-hild-1270765-2997852.jpg Blog - Implementing Different Social Media Video Strategies for Different Industries</span> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/35dfc730-874c-4cfb-9804-5c8bad579926/Screenshot+2023-12-14+at+2.54.53%E2%80%AFPM.jpg Blog - Implementing Different Social Media Video Strategies for Different Industries</span> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/span-classsqsrte-text-color-lightaccentwhy-good-videos-give-you-credibility-in-any-industryspan monthly 0.5 2024-04-30 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/a64d769c-9e98-4e00-be13-2e7d13687f8f/Screenshot+2024-03-21+at+11.57.44%E2%80%AFAM.jpg Blog - Why Good Videos Give You Credibility - In Any Industry</span> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/f19def26-7f5d-45fa-9674-33a097f3d1b0/Screenshot+2024-03-21+at+11.55.40%E2%80%AFAM.jpg Blog - Why Good Videos Give You Credibility - In Any Industry</span> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/14e8f9e5-593b-4b10-a60b-ee2d0b15fe42/pexels-huy%CC%80nh-%C4%91a%CC%A3t-2251206.jpg Blog - Why Good Videos Give You Credibility - In Any Industry</span> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/6eb37f2b-478d-43a4-b3a1-4ba98f54204c/Webstie+Photo-36.jpg Blog - Why Good Videos Give You Credibility - In Any Industry</span> - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/tvideo-marketing-for-health-care monthly 0.5 2024-07-24 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/dda41ce9-ac89-4fc6-9219-97a4a8889623/pexels-karolina-grabowska-4506112.jpg Blog - Video Marketing for Health Care: 6 Reasons Health Care Providers Should Use Video to Promote Their Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/f26f21ae-0577-42d3-8d1d-6f4cb3799393/pexels-pavel-danilyuk-6812456.jpg Blog - Video Marketing for Health Care: 6 Reasons Health Care Providers Should Use Video to Promote Their Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://loomamedia.ca/blog/understanding-tone-in-video monthly 0.5 2024-07-24 https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1710287112562-D3O9RJ6M3AZJOLDWBE5X/29924dd53e3e28b35a4949c9f82b745e.jpg Blog - Defining and Understanding “Tone”: The Function of Feeling in Corporate Video Production https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1710287113843-TTJN8SFKXACDFSK7HN8M/fur4YMfkEpLLcnJX.jpeg Blog - 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Defining and Understanding “Tone”: The Function of Feeling in Corporate Video Production - Framing, lighting, setting, and colour make a big difference to the emotional character of a shot. . https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/859b566a-a393-408c-aa78-b3ca9db0d753/Screen+Shot+2022-07-07+at+4.59.06+PM.png Blog - Defining and Understanding “Tone”: The Function of Feeling in Corporate Video Production - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1710286544583-FULK56K377FP9LX0NSG5/columbus.gif Blog - Defining and Understanding “Tone”: The Function of Feeling in Corporate Video Production https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1710286779480-FZAFYK52MPI9IZYOEYHH/malick-days-of-heaven-1-28.gif Blog - Defining and Understanding “Tone”: The Function of Feeling in Corporate Video Production https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1710287081235-3WQ5EG21OWVJ04H0L6YN/1-10.gif Blog - Defining and Understanding “Tone”: The Function of Feeling in Corporate Video Production https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1710287094069-F5X6PNV6M5CI23JEIWKQ/tumblr_eafce3a16c33e2fedddd800463cb0daa_a09b940b_540.gif Blog - Defining and Understanding “Tone”: The Function of Feeling in Corporate Video Production https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1710286516714-0V3FHQQCTYES5A7L7SCV/15cdfdca0c0c2d3f955ef7aa2234b8ac.gif Blog - Defining and Understanding “Tone”: The Function of Feeling in Corporate Video Production https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/1710344716049-P714G73FLWX3M7B2J8QD/giphy+%282%29.gif Blog - Defining and Understanding “Tone”: The Function of Feeling in Corporate Video Production https://images.squarespace-cdn.com/content/v1/647d39a14dc40618c085401a/8fd11697-4df7-4cc6-a8cb-83fe484056c7/signal-2023-12-15-153355_003.jpg Blog - Defining and Understanding “Tone”: The Function of Feeling in Corporate Video Production 5) Editing When editing, here are a couple things to consider: Video editing can dramatically impact the pace of your video. Make sure you match your pacing to your subject/topic. Make sure your music matches, too. Be careful with fancy transitions. A corny, misplaced wipe transition or colourful brush transition can damage your tone so much more than you might realize. You’re so, so much better off with no transition between scenes than one that doesn’t match. Be thoughtful of how you order your footage. A good edit will tell a story with a beginning, middle, and end; a bad edit will be random, confusing, and meaningless. Lastly, be ruthless. Cut shots that aren’t working. Cut shots that don’t serve the story. Cut shots that are a little too shaky, overexposed, or grainy. 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